Sunday, 6 February 2011

IN MEMORY OF BOB: Digicel and Bob Marley Foundation partner to honour legacy of reggae legend

MAKING HISTORY: Digicel CEO, Mark Linehan, and Donisha Prendergast of the Digicel Foundation officialize the agreement.

Digicel and Bob Marley have announced a partnership agreement that will see the mobile network become the exclusive telecommunications partner of the Caribbean icon. The sponsorship, which is for an initial two year period, will see Digicel offering exclusive mobile content that includes images and recordings of the reggae legend to its customers throughout the Caribbean direct to their mobile phones in the form of InTunes, ring back tones and wallpapers.

The deal has been announced in time for what would be Bob Marley’s 66th Birthday on Sunday February 6th. As sponsor of Bob Marley week, Digicel is supporting a number of festivals and tributes to the musician such as the JCDC Bob Marley Symposium; the Trench Town Festival and the Bob Marley “One Love” football match. However, the largest of the events will be a free concert hosted by Digicel and held in Emancipation Park, Kingston on February 6th, where a selection of high profile artists will perform their favourite Bob Marley songs, in front of a crowd of 5,000 excited Marley lovers.

Digicel brand ambassadors Yendi Phillipps (with her flawless skin) and reggae vocalist I-Octane were in attendance.

Yendi chatted it up with Linehan and Bruce James of the MVP Track Club.

Culture minister Olivia Grange and Garth Walker were also on the scene.

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