On the immediate benefits for Jamaican subscribers: “Well, basically, as subscribers you will have free access to HBO’s Online Demand for regular series. So if you miss it one night you can go into the library and call up the show for the next night. As well as on a pay-per-view basis you can access tens of thousands of movies from the library when you want, at the time you want, as opposed to traditional appointment viewing when the show is on.”
How the rest of the world has been responding to the new product: “We believe that On-Demand is basically where cable and video and distribution is going. We believe the act of having to be home at a certain time to watch your favourite shows is a thing of the past.”
Major plans for the rest of the year: “We are actually looking at numerous products that would allow our subscribers to access our television programming on mobile devices. So we are looking to partner here in Jamaica with Claro, LIME and Digicel, which has a huge penetration of smart-phones. So that’s also part of how we plan to stay connected to our customers even when they are not in front of the television.”
Here’s what tourism minister Ed Bartlett had to share:
“It is an important development for us in terms of communication and getting a chance to access programming that is designed for our region. And we also will have the opportunity to transmit messages ourselves into a region that is our region. And in terms of tourism, this is an opportunity for us to market Latin America through HBO and through HBO having activities here. Like tonight, they are filming the festival, but they are not only filming the festival; they are going into the resort areas, and they are looking at attractions and they are putting together a compendium of Jamaican places and things and cuisine and Jamaican culture. And that being showcased is going to be invaluable to us. In fact, we can’t pay for it.”
NATURAL FLOW: Paddick, Bartlett, Flow's Michelle English and HBO's Javier Figueras are pleased with the Jamaican launch of HBO On-Demand at the Jazz & Blues Festival on the weekend.