Sunday, 12 June 2011

CHARTING A COURSE: Jamaican-born Editor-in-Chief at Essence pledges commitment to new role

WOMEN ON TOP: Essence's July 2011 cover girl, Beyoncé; and White.

Embarking on a mission rife with endless possibilities as the new Editor-in-Chief of Essence, the pre-eminent beauty and lifestyle publication for Black women, Jamaica’s own Constance White is all too cognizant of the incredible responsibility she now has on her plate. But for the former eBay style director and Meadowbrook High School past student, the position is more of an exciting challenge than a heavy cross to bear.

And there is no more fantastic way to officially kick off your tenure as a magazine editor these days than with Beyoncé, the planet’s foremost diva of music, gracing your cover. Below, White’s first message from her desk to readers:

I am thrilled to write my first editor's letter to you, the readers of Essence. Like many of you, I have a deep appreciation for the ways in which this magazine has celebrated us, elevated us, and represented our beauty and strength.

This month, as I step into the role of Editor-in-Chief, I want you to know that I am committed to working with our team to reflect the truth of our lives in words, images, and ideas that uplift and empower us rather than confine us and bring us down...

We look forward to bringing you such exclusives and surprises in every issue. In the meantime, leave a comment for me at and let me know how you're feeling about the magazine. Be sure to tell me what you love and what you'd like to see more of. I'll be counting on you in the months ahead to help us celebrate you and keep it real.

- Constance C.R. White, Editor-in-Chief
June 8, 2011.

TALLAWAH wishes her only the best in this thrilling new capacity, which has positioned her to touch and help shape the lives and minds of women (and men) across the globe.

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1 comment:

  1. CONGRATULATIONS!!!! I look forward to a life long relationship with Essence. Since I have been subscribing (and buying off the shelf) to Essence for decades, I need to weigh in.

    When I saw July's issue with the talented and always professional Beyonce on the cover, I was not happy. This year Essence really must try not to rehash the same cover stars over and over.

    Secondly, I Love, Love the "White On" layout. But, I took issue with "The purest of hues....".

    America's history of dissing the beauty of Black; the black woman is clear and constant. Using the description the 'purest hue' was an instant reminder that this country's ideal that White (Blonde, Blue) is the only standard of beauty.

    At a time when hollyweird is once again summarily dismissing black women from the media landscape(save for Hawthorne)calling White the purest of hues irritates in this house.

    Black is as innocent, has pure. So, I thank you. I look forward to many more years of Essence. But, I am growing a bit weary of the
    same ole same ole faces on the cover. But, with all that said...I LOVE Essence! Thanks...♥Ann