Tuesday, 7 June 2011

‘MISSION CATWALK’ Wrap-up: Shenna Carby crowned Season One winner, heads to CFW

MAGIC TOUCH: Carby tops the competition.

Jamaica has a new queen of the catwalk.

Shenna Carby, the sprightly young Denham Town-bred designer possessed of an intimidating sartorial gift, on Tuesday claimed the coveted top prizes up for grabs on the inaugural season of the fashion reality series Mission Catwalk, bettering the challenge of fellow top-two finalist Ayanna Dixon. In addition to far-reaching exposure, Carby has also walked away with:

*J$250,000.00 funding to produce her own clothing line
* A fashion spread in SHE Caribbean Magazine
* A contract to sell designs at Ammar’s clothing stores
* A buyers’ meeting with local and international buyers
* Scholarship for further studies in fashion at the Edna Manley College
* Industrial equipment valued at J$200,000.00 to set up a production studio
* Internship with an international design house

Carby, an exciting new discovery in fashion who quickly earned a rep on the show and in the national conversation for her impressive creativity, consistency and a keen sense of what genuinely constitutes couture, unanimously earned the judges’ final approval, with Carlton Brown exclaiming, “[Her work] is a joy for me.” Carby won both the judges’ nods and the Digicel Public Vote.

Now, with her eponymous label about to take off, having debuted to raves at the recent Miami International Fashion Week, the 27-year-old is looking to make a splash with her first collection at Caribbean Fashion Week (CFW) this weekend. “It feels so good to win this competition,” she enthuses. “And to all young designers out there, I think you should enter this competition.”

And her advice for the other talented up-and-comers? “If you have a passion for fashion, you should definitely hold on to it.”

FASHION STORY: Mission Catwalk designers reunite for Tuesday's finale; (above) host and conceptualizer Keneea Linton-George glows in the success of the debut series.

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