Monday, 5 September 2011

STEVE JOBS’ RULES OF SUCCESS: Lessons from the founder of Apple Computers

MASTER CLASS: Jobs offers sage advice on how to win in life.

One of the most successful entrepreneurs of his generation, Steve Jobs’ triumphant ascension to success is a legendary story: he was put up for adoption at a tender age, dropped out of college, slept on friends’ floors, traded coke cans for money for food, then went on to start Apple Computers in the 1970s. The 56-year-old American business magnate, now worth an estimated US$8.3 billion, recently retired as Apple’s CEO. Below, 5 of his tried-and-proven rules for reaping success:

Start Small, Think Big
“Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.”

Focus on the Outcome:
“People judge you by your performance, so focus on the outcome you desire. Be a yardstick of quality. Expect excellence.”

Learn Continually:
“There’s always one more thing to learn. Cross-pollinate ideas with others both within and outside your circle. Learn from other people.”

Be entrepreneurial:
“Look for the next big thing. Find a set of ideas that need to be quickly and decisively acted upon, and jump through the window. Sometimes the first step is the hardest one. Just take it. Have the courage to follow your heart and intuition.”

Aim for excellence:
“Do your best at every task. Success generates more success, so be hungry for it. Surround yourself with people who have a passion for excellence. Find your true passion. Do what you love to do. The only way to do great work is to do what you love to do.”

>> For more on Jobs’ success advice, visit

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