Dancehall-soul queenpin Cherine has a brand new mission: helping to combat breast cancer.
Pledging support for the fight against the deadly disease, the singer is partnering with Yoplait and The Jamaica Cancer Society for their 2011 Breast Cancer Awareness Month campaign dubbed "Save Lids to Save Lives." Lending star power to the cause, Cherine, who recently released her laudable JA9.25 mixtape, has agreed to help lead the charge by coming on board as campaign spokesperson.
The Yoplait initiative will see The Jamaica Cancer Society receiving $8 from every pink-lidded 6 oz. cup of Yoplait yogurt sold during the period of October 1 through November 13.
It's an important awareness cause that Cherine is wholly committed to and invites the nation to participate. "I just want to ask every Jamaican to support the Yoplait "Save Lids to Save Lives" campaign, especially my colleagues and other young people," Cherine says in a new release from her camp. "Almost everyone I know knows someone either directly or indirectly who has been affected by cancer. I believe as young Jamaicans we have power beyond belief and if we put our time, effort and hearts to help raise awareness, encourage and take care of the women in our lives, be it our aunts, sisters, mothers, grandmothers as well as ourselves, we will continue to make positive advancements in the overall fight against cancer."
The Yoplait campaign kicked off last Sunday in Mandeville and continues across the island with a special "Carry the Message Tour," which will feature stops in Montego Bay (Oct. 15 at MegaMart), Ocho Rios (Oct. 22 at General Foods) and Kingston (Oct. 29 at Lee's Red Hills).
JOINING THE FIGHT: Cherine is flanked by Wisynco's Francois Chaliflour (left), Michael Anthony Cuffe, and Earl Jarrett of the Jamaica Cancer Society.