WHEN IT HITS: The reggae icon in his element, circa 1975.
Partnering with Sonicbids, Marley's Beverage Company on Thursday launched Marley's Music Uprising, a contest aimed at discovering the next great sound inspired by reggae and influenced by the legendary Bob Marley. "Our father's music inspires people around the world," says Grammy winner and producer Stephen Marley. "With [this contest] we carry on his spirit to support creativity and give voice to a new generation of artists that are following in his footsteps."
From May 1 to May 15, artists will submit original music via the website marley.sonichub.com for a chance to win a series of prizes including digital downloads, live performances at major summer festivals and the ultimate prize, a recording session at the legendary Tuff Gong Studio in Kingston and a track produced by Stephen Marley.
Members of the Marley clan, including Cedella and Ky-Mani, will then select 25 artists or bands from all submissions to be featured on marley.sonichub.com. Fans from across the country will vote throughout the summer to select the top three bands to advance to the final round and perform live at one of three major music festivals – Sierra Nevada (Mendocino, CA), Gathering of the Vibes (Bridgeport, CT) and Caribbean Fever (NYC, NY).
The live performances will be captured on video and featured on the website, where fans will elect a winning act for the grand prize.