Friday, 30 May 2014

RIDDIM & STYLE: Haute music and high fashion make a combustible mix at CFW

GUITAR HERO: Singer-songwriter Brian McKnight saluting the CFW crowd in 2012.

Regular viewers of Victoria’s Secret’s annual blockbuster fashion show, one of the most electrifying events of its kind in pop culture, know that apart from the jaw-dropping lingerie designs and supersexy models that heat up the catwalk, the most highly anticipated part of the spectacle has got to be the live musical performances that never fail to raise the wow factor. Nicki Minaj, Akon, Usher, Bruno Mars and Justin Timberlake all boast VS appearances on their resumes.

Right here at home, Pulse Caribbean has tapped into that same sizzling formula, fusing head-turning haute couture, gorgeous top models and of-the-moment local and international musical acts to offer patrons a thrilling Caribbean Fashion Week package worth their hard-earned cheddar. No doubt the overwhelmingly youthful crowd appreciates the diversity and the fact that Pulse obviously goes to lengths in securing the best for CFW. After all, great music is a vital component of any catwalk showcase.

“For a long time, the way we combine music and fashion has been one of the unique features of CFW,” explains Pulse’s head honcho Kingsley Cooper. “And it is entirely our concept. It doesn’t follow any formula set by any other fashion event.”

Years past, CFW-goers have grooved to the tuneful likes of Kelly Rowland, Brian McKnight, Sheila E, Estelle, Cham and Konshens, among other notable chart-toppers. For 2014, patrons are in luck once more as the confirmed headliner is none other than enduring lover’s rock icon Maxi Priest, whose comeback album Easy to Love (VP Records) officially goes on sale a day before fashion week’s scheduled June 11 start.

For those who can make it, Maxi’s rare performance will be worth the trip to the National Indoor Sports Centre if only for the twin fact that he’s still got “it” and hasn’t blessed a home crowd since he rocked Jamaica House at Shaggy & Friends a few years ago.

So who else is joining him on the 2014 performance schedule? “We can’t announce them just yet,” Cooper advises. “We’re still in the final stages of negotiations.” 

In any case, attendees are in for a presentation as melodically rich and interesting as in years past. “CFW is a great place for me to see the latest designs, get some ideas and listen to good music,” shares Sunique Campbell, a Liguanea-based boutique proprietor, a regular patron. “It’s a creative environment and I enjoy the social atmosphere and the flexible hours.” 

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