Friday, 29 August 2014

PHOTO OF THE WEEK: Warren Weir supports Red Stripe's new responsible drinking campaign

SIGN OF THE TIMES: In its quest to spread greater awareness about safe and responsible drinking islandwide, corporate citizen Red Stripe on Wednesday launched its Drink Right WE I.D. campaign, a much-welcomed initiative tied with the company's commitment to reducing the level of underage drinking in the country. As such, Red Stripe wants consumers to show some form of identification when purchasing alcohol. Olympian Warren Weir pledges his endorsement of the initiative by affixing his signature to the Autograph Wall mounted at the event hosted at Red Stripe headquarters. The track star, who is known for working closely with the Champs athletes at his alma mater Calabar High, joined such fellow public figures as Youth minister Lisa Hanna and newly crowned Miss Jamaica World Laurie-Ann Chin as advocates for this timely and supremely important cause. Also on board for the mission of enlightening the population on the impact of alcohol misuse and the importance of responsible drinking at all levels of the society are bodies like the National Parent Teachers Association of Jamaica (NPTAJ) and the National Council on Drug Abuse (NCDA). (Photo: Skkan Media)




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