Monday, 17 November 2014

FEELING GOOD: Healthy living gets the nod at Jamaica Wellness and Beauty Expo

POSITIVE SPIN: Cycling workouts, experts said, is one way to reach your fitness goals. Below, Neutrogena's skin care team at work.

On November 14 and 15, the Lady Musgrave Road oasis of Eden Gardens was transformed into a veritable lifestyle retreat combining the very best of wellness, health and nature, as the Jamaica Wellness and Beauty Expo had its inaugural staging.

The event, attracting endorsements from the Heart Foundation, Jamaica Cancer Society and the National Blood Transfusion Service, provided a magnificent opportunity for industry insiders to woo new customers and launch new products and services, while urging those who turned out to give greater consideration to their health and well-being.

Over 50 exhibitors made ample use of the platform, offering fitness classes, spa treatments, health screenings, hair and makeup demonstrations and tonnes of fun things for the kids to do. Of all the booth operators TALLAWAH rapped with, the beauty products distributors appeared most welcoming of the event to the national calendar. 

"We are so grateful for this. This is an opportunity for us to reach people we might not otherwise get the chance to reach," explained Lisa-Marie Clunis, brand manager at Pioneer Manufacturing, which carries L'Oreal Paris and Garnier Fructis brands across the local market. "Even though our products are in stores everywhere, events like these are better for on-the-spot sales."
Debra Wilson, a sales and marketing supervisor at Orion Sales Limited, couldn't agree more. "Being here has made a lot more people aware of what we offer," she said. "We just launched a line of organic products because more people are going natural nowadays, and so far the response overall has been very good."

That you could hop from an aquatherapy session by the pool to a stress management talk in the Hibiscus Room to a cycling/spinning workout session in the courtyard spoke to the appealing range of the expo's two-day offerings. 

Herbal Life and Reggae Jammin' mounted displays within inches of each other. While Scotia Insurance (one of the event's sponsors) attracted long lines for its in-house makeover sessions, the ladies of Neutrogena were kept busy all day tending to the scores of young girls who wanted their face time inside the skin analysis machines. After all, the Jamaica Wellness and Beauty Expo goes by the theme 'Beauty inside and out.' 

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