Wednesday, 30 March 2016

TO YOUR HEALTH: Sara Lawrence teams up with medical experts for TV-J’s Doctor’s Appointment

AT YOUR SERVICE: “My mandate each week will be to explore specific health topics in the most relatable way possible,” says Lawence, pictured below with guest Heneka Watkis-Porter. 

And they say gorgeous docs don’t make house calls. TALLAWAH takes immense pleasure in reporting that Dr. Sara Lawrence will be coming to your living rooms, starting this April, as the face of Doctor’s Appointment, a half-hour healthy-living series (airing on TV-J) that is set to spark lively discourse among Jamaicans about the myriad benefits of giving greater consideration to one’s overall health and well-being.

For Lawrence, a medical practitioner and former Miss Jamaica World, Doctor’s Appointment which beings its run on Sunday, April 3, provides the perfect opportunity to be a part of an initiative aimed at making a meaningful contribution to the local health sector at a time when resources are scarce and we are faced with one crisis after another.

“As a medical practitioner, I find that programmes like these are still relevant to patients, not only making them more knowledgeable but generally less apprehensive about health issues and ultimately addressing these issues through proper channels. This is why I had to be involved in this project,” Lawrence says of the programme, which will address matters ranging from heart disease and cancer to mental illness and other psychological ills.

“My mandate each week will be to explore specific health topics in the most relatable way possible so the average viewer can be more equipped and empowered about specific topics concerning their health,” adds Lawrence, a L’Oreal model and spokeswoman.
Empowering Jamaicans is what conceptualizer Melody Cammock-Gayle had in mind when she sat down to flesh out her ideas. For her, its timeliness is an added bonus. “We decided that this programme was more than necessary in the Jamaican landscape as nothing like this exists, especially since we have an admittedly flawed health system,” explains Cammock-Gayle, director of marketing and communications at MC & Associates. “We wanted to give Jamaicans access to industry professionals, which many could not afford to visit.”

National Commercial Banks’s ProCare arm is among the sponsors who were sold on the vision. “Jamaicans have been known to delay health care, sometimes out of sheer fear or in favour of home remedies and even self-diagnosis,” notes NCB’s Antonette Cowan Palmer. “We want to nip it in the bud, encouraging persons to get help by seeking medical attention, giving the people confidence to know that illness is nothing to be ashamed of, but a condition that is oftentimes treatable and preventable.”

> Catch episodes of Doctor's Appointment, Sundays at 5:30 pm on TV-J, starting April 3.

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