Wednesday, 10 May 2017

THE BRAVE ONES: Usain Bolt makes his Kentucky Derby debut + Fraser-Pryce introduces her Lady Shelly line

KING OF THE HILL: “I’m not really a big horse-racing fan. I don’t like to lose money,” Usain Bolt confessed to PEOPLE, while attending the Kentucky Derby in the States on the weekend. The new Chief Entertainment Officer (CEO) for champagne giants Maison Mumm’s, Bolt took over the company’s offices in New York for a star-studded fiesta (Chanel Iman and Nina Agdal were among the guests), celebrating their enduring partnership with the Derby, along with Maison’s DareWinCelebrate campaign, and their “revolutionary” new bottle design for the Mumm’s Grand Cordon. One headline read, ‘Usain Bolt reinvents victory celebration for the Kentucky Derby.’ But by his own admission, up until this past weekend, the World’s Fastest Man was a KD virgin. “I’ve never been, but I’ve seen it,” he confided to PEOPLE. “My coach Glen Mills is a massive horse-racing fan. He owns horses and stuff, so he follows it. I’ve watched it a couple of times.” A few days earlier, Bolt joined his PUMA family, as the sportswear giants launched their latest NETFIT Technology products at the Altman Building in NYC. Next month brings the hotly anticipated JN Racers Grand Prix, one of the key meets leading up to his grand-farewell at the IAAF World Championships in England in August. 

THE MANE EVENT: Shelly-Ann Fraser-Pryce is all about hair that wins. And to help her sisters achieve that golden finish, the Olympian, businesswoman and expectant mom has created ‘magic in a bottle’ branded as the Lady Shelly line. Comprising six products with active organics to guarantee stunningly beautiful tresses, the Lady Shelly line looks set to attract a massive fanbase. With no sulfates, parabens or petroleum, Lady Shelly is an all-natural, organic line of hair products formulated with pure botanicals, plant extracts and essential oils a lady’s hair needs to be at its best. “I originally designed these products to take care of my hair in all the ways I love to wear it, and I’m excited to share it with you now,” says Fraser-Pryce. “Any way you wear your hair, you deserve hair that cleans, conditions and protects like a champ. Organic hair care for any hair. That’s my promise.” Lady Shelly is already generating a buzz on social media, with pages on Facebook, Twitter and Instagram. Visit to get more info.

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