‘FRESHHH’ START: Following a glitzy launch at the Terra Nova Hotel in St. Andrew last week, ISSA has officially announced that corporate giants Wisynco and Digicel are the new title sponsors of the DaCosta Cup and Ben Francis Cup and the Manning and Walker Cup schoolboy football tournaments respectively. The combined sponsorship is $168 million over three years. As such, schools have the opportunity to collect prize monies amounting to over $3.5 million across all three competitions. Associate sponsors include SportsMax and KFC. The new-look 2018 season kicks off on September 8 with an opening ceremony at the Montego Bay Sports Complex, Catherine Hall, in St. James.