PICTURE PERFECT: Wohl and Lee Miles are all smiles at the in-store trunk show.
TWO decades in any business field is no easy accomplishment. Such a milestone is achieved by constantly striving for the best and giving your customers and clients the best. Eye Q Optical—celebrating 20 years of service to Jamaica this year, has perfected a formula for success grounded in this principle. “…we’ve always tried to stand out,” says CEO Dr. Aron Wohl, from behind his desk at the New Kingston office.
According to the good doctor—a University of Manchester-trained optometrist who moved here from the UK—the Eye Q Optical team is constantly coming up with effective ways of giving customers more. “We have fully qualified and locally registered optometrists to provide a higher level of professional care ... proper eye examinations and care. So everybody gets the best with affordable alternatives. I believe everybody deserves the best,” he shares.
By all appearances, it’s a fail-proof formula for how to succeed in business, especially when your product or service is top-of-the-line. “When we started 20 years ago, we wanted to raise the level of eyewear in Jamaica, giving the client great options to suit their optical needs,” explains Wohl, who worked for Vision Plus back in the day before striking out on his own. “So we invested in range and quality. We buy our lenses from the UK for better quality. We were the first to start promoting clearer lenses on the Jamaican market. And that’s what sets us apart.”
Today, Eye Q Optical boasts elegant, comfortable locations in New Kingston (at the Courtleigh Business Centre) and Manor Park, carrying a bounty of designer frames and chic glasses to suit every taste and budget.
“Now we’re in the growth phase,” says Wohl, 52, who is planning to branch out islandwide. “We’re looking to go to Montego Bay, Ocho Rios and Mandeville … Sav is a good place. I think I’ve been disruptive in the industry, but in a good way, and I hope I have the fire to do it again.”
Wohl and his team, including long-serving staffers like Elsa Figueroa and Heather Small, are always thinking of their customers. “I want to make it an experience when you come here,” the CEO notes, sounding optimistic. “I want people to be informed after they leave here – not just about their glasses – whether it’s medical information about their condition, the pros and cons, or other helpful health tips.”
Providing eyewear for visually impaired and needy schoolchildren, via their Mission Vision charity project, and a series of trunk shows at their two locations are among the activities being planned to celebrate the 20th anniversary.