Friday, 3 May 2019

LIFE + STYLE: Khadijah Robinson’s mission / Pulse looks ‘global’ / Reggae Girl Khadijah Shaw now a Nike ambassador

>> Nike signs Reggae Girlz star Khadija ‘Bunny’ Shaw
Sportswear and apparel giants Nike has inked an endorsement deal with Jamaica’s prolific Reggae Girlz striker Khadija ‘Bunny’ Shaw, who is gearing up for this summer’s eagerly anticipated FIFA Women’s World Cup in France. “It shows that the hard work is paying off because it takes hard work to do what you do to the best of your ability,” the 22-year-old sportswoman, who is represented by A&V sports agency told the Observer. “I had an amazing year last year, and this just adds to it. This is even better because I [now] have the proper footwear and gear to be comfortable and perform at my best going forward.” The contract with Nike (dubbed the world’s largest supplier of athletics gear) will run for the next two years. Shaw is among the exciting young stars who will be on show at the World Cup, scheduled for June 7 to July 7.

>> Miss J’ca Khadijah Robinson stepping up her fight against NCD’s
Reigning Miss Jamaica World Khadijah Robinson says she wants her special project, Helping Hands in the Community, to reach a wider cross-section of people and have national impact in the fight against lifestyle-related illnesses. “What it involves is using exercise to decrease the effects of non-communicable diseases such as hypertension and diabetes,” says Robinson, who partnered with the health ministry’s Jamaica Moves campaign to stage a health fair in her home parish of St. Elizabeth last month. “Now we are working on it being a sustainable project to keep it going.”

>> Pulse Global positions the C’bean agency for a bigger int’l audience
With Pulse Global, Kingsley Cooper and the hardworking team at the pioneering Caribbean model agency have set their sights on greater international success and are creating new alliances with kindred spirits in Africa and the United States. “Pulse is no a more diverse entity, so when we talk about model searches across Africa, clearly you will understand that not only do we create a much larger population for international model representation, but we transform what we have done out of the Caribbean into something that has a much larger reach,” he told attendees at the recent launch in St. Andrew. “The idea is to take the best of Caribbean fashion and aligning that with the best of African fashion [to present] that to the major fashion capitals in the form of events in London, Toronto and New York.”







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