SHE DID THAT: From hit records to business ventures, Shenseea was 2020's girl on fire
THE story of Chinsea Lee (more popularly known as Shenseea) continued to take fascinating twists and turns in 2020, proving that when an artiste chooses to define her brand by the hallmarks of versatility, consistency and commitment to craft, the results can be transcendent. And this year, Shenseea’s profile, and indeed her reach and creative influence, expanded by leaps and bounds.
Not only did she put out a diverse bunch of hit singles (“Sure Sure”, “Bad Alone” and “Good Comfort”, among them), signalling a new boldness to her musical output, the 24-year-old dancehall-pop star showed that she’s also been smartly plotting major business moves.
Hence her endorsement deal with Boom Energy Drink; becoming the first Caribbean ambassador for Rihanna’s Savage X Fenty lingerie line; gracing magazine covers; and recently tapping into the beauty game to launch a line of faux lashes.
Sadly, there is a gloomy note to this chapter of her rapidly evolving success story, as earlier in the year, as her monster track “The Sidechick Song” flew to the top of the charts, Shenseea lost her mother, Castilyn, an untimely departure that sent her daughter reeling. “Since the passing of my mom, I just find myself showing appreciation more. It’s like God taught me a lesson in the loss,” she shared, sitting down with Yendi Phillips for a reflective interview.
But with the support of loyal fans, her son and close family circle, not to mention a solid working relationship with manager Romeich Major (the main man guiding her career and pushing her into uncharted territory), Shenseea quickly found her stride again. “I don’t take anything for granted,” she noted during her Yendi’s Odyssey interview. “Being at peace is one of the most important things to me right now.”